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FAQs

Do diamonds really break? I thought they were so hard.


Diamonds are one of the hardest substances known to man. To protect your diamonds from damage or chipping, remember these simple tips:

  • Don’t jumble your diamond jewelry together or against other pieces to keep diamonds from scratching each other or other jewelry.
  • Keep your diamond jewelry in a fabric-lined jewel case or in a box with compartments or dividers.
  • Don’t wear your diamonds when doing rough work. Diamonds can be chipped by a hard blow.
  • Don’t let your diamond jewelry come in contact with chlorine bleach or other chemicals as they can pit or discolor the mounting.
  • Clean your diamond jewelry using either commercial jewelry cleaner, a mix of ammonia and water, or a mild detergent. Dip jewelry into the solution and use a soft brush, like a toothbrush, to dislodge dirt from under the setting.
  • See your jeweler at least twice a year to have your diamond jewelry professionally cleaned and checked for loose prongs on your diamond, damage or wear.

Which of the 5 C’s of buying a diamond is the most important?


Cut! Ask us why!


What is the most important information I should know before buying my engagement ring?


Because expertise in the grading, selection and sale of diamonds takes years of training, first look for a jeweler who has the education and experience to guide you through the buying process. You should also choose a jeweler you trust and who will stand behind the merchandise they sell. You also want someone qualified to appraiser your pieces and repair your pieces. Look for a professional jeweler who is established in the community and has an excellent reputation for integrity and service. Ask to see their credentials.


Are all diamond certifications the same?


No! American Gem Society (AGS) and Gemological Institute of America (GIA) are the standards in the jewelry industry. AGS and GIA are non-profit organizations and serve as the teaching arm of the jewelry industry and they are dedicated to the highest integrity and ethics when grading diamonds. AGS is also the only gemological laboratory that grades round brilliant diamonds for cut.


How often should I have my good jewelry appraised?

Every three to five years as the prices in the market for diamonds and precious metals can change.


What kind of credentials should the person doing my appraisal have?


The highest credential available in the industry is an American Gem Society Certified Gemologist Appraiser (CGA). A person with this designation has not only the gemological education to evaluate diamonds and colored gemstones, but also the education to properly appraise jewelry. There are around 520 CGA’s in the United States, only 5 in Mississippi and Juniker Jewelry Co. has the only one in Jackson.


Why is platinum so much more expensive than white gold?

Which one will wear better? Why is platinum’s purity important to me?
Platinum is a dense metal that is 95% pure. Platinum is hypoallergenic, tarnish-resistant and extremely durable. Platinum will not turn yellow over time like white gold, and will always keep its beautiful white bright color. And everyone wants the safest security for their diamond and platinum provides the needed strength.


Is platinum the same as white gold?


No, it is quite different. White gold is really yellow gold with other metals added to it to achieve a white look. Platinum is white to begin with and maintains its white luster permanently. Since white gold is really yellow gold with alloys added to it, the alloys tend to wear away as you wear your white gold jewelry. The piece of jewelry may tend to look a little yellow and tarnished. To keep your white gold jewelry looking its best, you can have it polished and rhodium plated on a regular basis.


How should I care and clean my platinum jewelry?

Platinum jewelry should be cleaned the same way you clean other fine jewelry. Use a good prepackaged jewelry cleaner or have it professionally cleaned by your local jeweler. As with all precious jewelry, handle with care, not allowing pieces to touch or scratch each other.


Will platinum scratch?

Signs of wear, including scratches, will inevitably appear in all precious metals, even platinum. However, platinum’s durability and strength keeps you from losing very little metal when the piece is scratched. Platinum simply displaces itself or changes shape. It does not wear away. Gold jewelry is softer and will wear away over time as the pieces are scratched. Jewelry can be polished if it does develop visible scratches to brink back its beautiful original shine!


Will platinum coordinate with my yellow gold jewelry?


Platinum’s white color beautifully contrasts with yellow gold and adds versatility to your existing wardrobe. We encourage people to wear whatever combination of jewelry they enjoy.


How do I clean my jewelry at home?

Diamond and Precious Gemstone Jewelry-Clean regularly using either commercial jewelry cleaner, a mix of ammonia and water, or a mild detergent. Dip jewelry into the solution and use a soft bristle brush, like a toothbrush, to dislodge dirt from under the setting.


How often should I have my jewelry checked for loose stones or broken prongs?

See your jeweler at least once a year to have your diamond jewelry professionally cleaned and checked for loose prongs and wear.


What’s my birthstone?

  • January – Garnet
  • February – Amethyst
  • March – Aquamarine
  • April – Diamond
  • May – Emerald
  • June – Pearl
  • July – Ruby
  • August – Peridot
  • September – Sapphire
  • October – Opal
  • November – Topaz
  • December – Turquoise

What’s my anniversary stone?

  • 1 – Gold Jewelry
  • 2 – Garnet
  • 3 – Pearls
  • 4 – Blue Topaz
  • 5 – Sapphire
  • 6 – Amethyst
  • 7 – Onyx
  • 8 – Tourmaline
  • 9 – Lapis
  • 10 – Diamond Jewelry
  • 11 – Turquoise
  • 12 – Jade
  • 13 – Citrine
  • 14 – Opal
  • 15 – Ruby
  • 16 – Peridot
  • 17 – Watches
  • 18 – Cat’s-Eye
  • 19 – Aquamarine
  • 20 – Emerald
  • 21 – Iolite
  • 22 – Spinel
  • 23 – Imperial Topaz
  • 24 – Tanzanite
  • 25 – Silver Jubilee
  • 30 – Pearl Jubilee
  • 35 – Emerald
  • 40 – Ruby
  • 45 – Sapphire
  • 50 – Golden Jubilee
  • 55 – Alexandrite
  • 60 – Diamond Jubilee